PURE EV has revolutionized the automotive industry with the launch of India’s pioneering Electric Vehicle Exchange Program. This innovative initiative caters not only to traditional internal combustion engine (ICE) 2-wheelers but also extends its benefits to electric vehicle (EV) enthusiasts. The program has received exceptional responses, leading to a surge in exchange transactions and new bookings.
In a market boasting over 10 crore ICE 2-wheelers nationwide, PURE EV aims to tap into this extensive consumer base by offering an enticing proposition. During the exchange camp, consumers bring in their used electric or petrol 2-wheelers, receiving on-the-spot valuations at PURE EV dealer locations. The valuation amount is seamlessly deducted from the purchase of a new PURE EV vehicle, minimizing the EMI down payment and enabling customers to manage the balance through affordable EMIs.
This strategic move not only benefits consumers but also creates a positive ripple effect in each locality, attracting more 2-wheeler users and stimulating both exchange walk-ins and direct purchases. PURE EV aims to penetrate the market further by enticing users of other EV brands with this unique Electric Vehicle Exchange Program. Over a thousand consumers have already participated, exchanging their old vehicles with new PURE EV ones, with a compelling incentive of up to Rs 38,000 based on their vehicle’s condition.
Following the program’s success during Dussehra and Diwali, PURE EV proudly continues it during the upcoming Pongal and Padwa festivals. CEO Mr. Rohit Vadera expresses pride in being the first EV 2-wheeler brand in India to create a used vehicle market for electric vehicles, showcasing the company’s capabilities in refurbishing and recycling components, contributing to a circular economy in the EV ecosystem. With this groundbreaking approach, PURE EV not only promotes environmental sustainability but also reshapes the EV landscape to be financially accessible and attractive to a wider demographic.