Ford, the renowned American automotive giant, is all set to make a significant comeback in the Indian market, this time with a sharp focus on electric vehicles (EVs). This strategic move marks a pivotal moment for the company, which exited the Indian market in 2021 amidst challenges.
Reports indicate that Ford is eyeing its manufacturing facilities in Chennai as a potential hub for EV production. Leveraging existing infrastructure and expertise could potentially expedite the production process, according to reports.
Industry sources suggest that Ford has filed design patents for a sleek, midsize SUV, signaling its intent to compete with popular models such as the Hyundai Creta and Kia Seltos. Recent trademark filings for the “Endeavour” name, known internationally as the “Everest,” further add to the speculation. Ford is actively recruiting personnel for its Chennai facility, indicating preparations for ramping up operations and transitioning toward EV production.
The acquisition of the “Mustang Mach-E” trademark in India has sparked excitement among enthusiasts, hinting at the potential introduction of the acclaimed electric crossover to the Indian market. This move could position Ford to compete in the premium EV segment alongside established players like Mercedes, BMW, and Audi.
Initially, Ford seemed inclined to sell its Chennai unit, with the JSW Group expressing interest. However, a shift in strategy towards utilizing the facility for EV production underscores Ford’s renewed commitment to the Indian market.
Ford’s anticipated return with a focus on EVs presents several promising opportunities for Indian consumers such as an increase in the number of options, a reduction in EV price, and more employment opportunities in the EV sector.