German luxury carmaker Mercedes-Benz plans to launch four new electric vehicles in India in the next 8-12 months to accelerate its electric mobility drive, Mercedes-Benz AG Head of Region Overseas Matthias Luehrs said. The company expects 25 percent of its total sales in India to come from electric vehicles in India by 2027. “Having 25% of sales in India coming from EVs by 2027 is a realistic target,” Matthias Lührs, head of region overseas, Mercedes-Benz Cars, said. “To meet that target, we will need new models and four of those will be launched within 8-12 months from today.”
Mercedes-Benz India is the frontrunner in the luxury EV space — it launched the EQC in October 2020, followed by EQS AMG in August 2022, EQS in September 2022, and EQB in December 2022. Of these, the EQS (priced at 1.55 crore, ex-showroom), is assembled in India; all others are CBU (completely built unit) imports. The EQB is its most affordable EV (74.5 lakhs), while the EQS AMG is the most expensive (Rs 2.45 crore). Globally, Mercedes-Benz has seven EV models — EQE, EQE SUV, EQS, EQS SUV, EQC, EQA, and EQB — and more are being developed.