Tata Motors will continue as the official partner of the 2023 Indian Premier League, showcasing its new electric hatch, the Tiago.ev. The vehicle will be displayed in all 12 stadiums across India, as Tata aims to address consumers’ mental barriers towards EV adoption. The Tiago.ev Electric Striker Award will also take place, with the player who achieves the highest strike rate in a match receiving a cash prize of INR 100,000 ($1,320). Tata will donate INR 500,000 ($6,600) towards enhancing the biodiversity of coffee plantations in Karnataka for each time the ball hits the Tiago.ev display on the ground
