Tata Passenger Electric Mobility has introduced a new brand identity for its electric company dubbed Tata.ev. This means that the Indian automaker’s future electric vehicles will all be sold under this new EV sub-brand.
With the introduction of a new logo inspired by “Orbit,” an Evo Teal color scheme, the Inter Typeface font, and new sound design for all communications of the next electric products, Tata.ev has redesigned its brand identity with Landor and Fitch.
The Tiago EV, Tigor EV, and Nexon EV are three of the three electric vehicles currently offered by Tata Motors. The manufacturer just hit the milestone of selling 1 lakh EVs in India.
Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy at Tata Passenger Electric Mobility Ltd, commented on the new brand identity, saying, “We are entering a new era with Tata.ev. Our dedication to accelerating the adoption of clean energy mobility solutions is highlighted by our new brand identity for electric vehicles. With an emphasis on sustainability, community, and technology, we hope to promote good change in the automobile sector. The goal of both the goods and the services is to give consumers engaging and highly distinctive experiences. The brand has a humanistic, sincere, energizing, and conversational attitude that serves as a rallying point for people who are interested in making a positive difference in the world.