Tata Motors, India’s leading automobile manufacturer, has announced the launch of its innovative customer engagement program called “EVolve,” aimed at further propelling the growth of electric vehicles (EVs) in the country. The program’s objective is to create awareness, educate consumers, and provide a seamless experience for customers venturing into the electric mobility space. The initiative comes at a time when the Indian automotive industry is witnessing a significant shift towards sustainable transportation solutions.
With the EVolve program, Tata Motors aims to bridge the gap between EV technology and potential buyers by addressing concerns related to range anxiety, charging infrastructure, and overall ownership experience. The company is committed to empowering customers with the necessary knowledge and support to make informed decisions about EV adoption.
As part of the program, Tata Motors will conduct various activities such as workshops, interactive sessions, and virtual events across multiple cities in India. These events will serve as platforms for consumers to learn about the advantages of electric vehicles, understand the technology, and explore the range of EV models offered by Tata Motors. Additionally, the company plans to collaborate with local governments, private organizations, and charging infrastructure providers to expand the charging network and ensure a hassle-free charging experience for EV owners.
Tata Motors has been at the forefront of India’s EV revolution, with its popular electric offerings like the Nexon EV and Tigor EV. The company’s EVolve program aims to build on the success of these models and further accelerate the adoption of electric vehicles in the country. By leveraging its extensive dealership network and after-sales service infrastructure, Tata Motors intends to provide a seamless ownership experience to EV customers.
Commenting on the launch of EVolve, Mr. Shailesh Chandra, President, Passenger Vehicle Business Unit, Tata Motors, said, “We are delighted to introduce the EVolve program, which reflects our commitment to sustainable mobility and customer-centric approach. With this initiative, we aim to dispel common myths surrounding electric vehicles and offer a comprehensive ecosystem for our customers. By providing end-to-end support, we want to ensure that our customers have a seamless and enjoyable experience with their Tata electric vehicles.”
Tata Motors’ EVolve program aligns with the Indian government’s ambitious plans to promote electric mobility and reduce carbon emissions. With its range of electric vehicles and comprehensive customer engagement initiatives, Tata Motors is playing a vital role in shaping the future of India’s automotive industry, focusing on a sustainable and greener tomorrow.